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AI and machine learning

Generative AI

Generative AI is AI that produces new content, text, images, audio or code, rather than only analysing or labelling existing input. In translation, the generative model is what writes the target text. The same generative ability that makes it useful is what lets it produce fluent output that is not grounded in the source.

How it works

A generative model learns the patterns of its training data, then samples from those patterns to create output that fits a prompt or an input. For translation, the input is the source text and the output is the target text.

Because it generates rather than retrieves, it is not bound to say only true things. Keeping generative output faithful, to a source, to facts, to terminology, is the job of the surrounding process, not the model alone.

How SourceTarget uses it

Where a generative model is the best drafting engine for a job, SourceTarget uses it inside the same human-in-the-loop workflow as any other machine output. Confidence and quality scoring, and human review, are what keep generative fluency from turning into published error.

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SourceTarget acknowledges the Traditional Custodians of the lands on which we live and work, and pays respect to Elders past, present and emerging. We recognise the enduring connection of Aboriginal and Torres Strait Islander peoples to language, culture and Country, and the hundreds of First Nations languages that remain a living part of Australia today. Sovereignty was never ceded.
SourceTarget delivers NAATI certified translation and localisation services for Australian government, health and not-for-profit communicators. From certified document translation and website localisation to transcreation and emergency multilingual communications, every project is grounded in ABS Census language data and reviewed by NAATI certified translators. Explore the Australian Language Map to plan campaigns suburb by suburb, across 300+ community languages in 551 LGAs and 4,288 suburbs.
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